providing ideas and tools to fuel food ventures
The Story

The Story

Tasteful Thinking is…

A butterfly business* founded by Sinéad Reil in 2021. Which specialises in fueling food businesses with ideas, content, tactics, and support to help boost their brand awareness and digital strategies.

Profile picture of Sinead Reil

Sinéad holds a Masters in Gastronomy & Food Studies and has been flying the food flag for sometime. She has a degree in Media Management and she was awarded a distinction in Digital Marketing from the Marketing Institute of Ireland and D.I.T., after developing a strategic plan for the Dublin suburban retail organisation, Nutgrove Shopping Centre. She produced digital content for this company for nearly four years and more recently for an established Drinks Brand and a Waterford tourist information agency. Prior to the recession, she worked in the print industry for many years.

Sinéad ‘s the quiet type- you’ll find in the kitchen at parties where she’ll be serving up the cake she baked and brought along. However, you should keep your eye on her because she hogs the spotlight on the dance floor and sings at an ‘after party’ on occasion too!

As an Independent Researcher, she recently had an article published in the American Academic Journal, Food, Culture & Society. Plus, she regularly writes articles for Tasteful Thinking’s Food Blog and her personal blog Home Part 3 .

*Butterfly Businesses are, “small, quick, colourful, lighter than air [entities] – many of them run by women”

(Shann Nix Jones, 2020).

Tasteful Thinking is a butterfly business