Tasteful Thinking is…
A butterfly business* founded by Sinéad Reil in 2021. Which specialises in fueling food businesses with ideas, content, tactics, and support to help boost their brand awareness and digital strategies.
Sinéad has been flying the food flag for sometime, she holds a Masters in Gastronomy & Food Studies.
She has a degree in Media Management and was awarded a distinction in Digital Marketing from the Marketing Institute of Ireland and D.I.T., after developing a strategic plan for Dublin retail organisation, Nutgrove Shopping Centre. She produced digital content for this company for nearly four years and more recently for an established craft Drinks Brand and a Waterford Tourist Information Agency. Prior to the recession, she worked in the print industry for many years.
Sinéad ‘s the quiet type- you’ll find in the kitchen at parties where she’ll be serving up the cake she baked and brought along. However, she hogs the spotlight on the dance floor on occasion too!
As an Independent Researcher, she recently had an article published in the American Academic Journal, Food, Culture & Society. Plus, she writes articles for Tasteful Thinking’s Food Blog and her personal blog Home Part 3 .
Recently added to Tasteful Thinking’s list of services is a fabulous food tour called Tasteful Tours- check it out & book a tour here.
*Butterfly Businesses are, “small, quick, colourful, lighter than air [entities] – many of them run by women”
(Shann Nix Jones, 2020).
